Today’s successful digital marketers recognize the need to maintain a consistent level of intimacy across all customer exchanges. These principles serve as the basis for the new Web Engagement Management (WEM) paradigm, and the companies that embrace this shift will excel beyond those who continue to focus solely on web pages.”

In May’s episode of CMS-Connected we will be taking an in-depth look at the evolution of Web Engagement Management and how it will change the way organizations understand and interact with their customers. 

Special Guest: Kevin Cochrane from Adobe.

Plus:

Commentary on the latest news from the Web CMS industry from your hosts Scott Liewehr & Tyler Pyburn, and In The Spotlight segment with OpenText, and finally our popular Rapid Fire segment.