Simon Sinek famously stated: “People don't buy what you do, they buy why you do it." The quote emphasizes the power of having a mission and a reason for existing. When I think of...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
Acting as a virtual agent, bots are capable of addressing a various range of questions through a various range of modalities. No wonder why this technology is considered a game...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Shopping experiences go beyond a rational analysis of available alternatives, yet they are guided and emotional activities. Relevant product recommendations help retailers build...
Are you tired of guessing what motivates your customers, what type of content would be interesting for them or which areas to invest in moving forward? Then, you might be missing...
ON24, a webinar marketing platform, added the addition of ON24 Content Gateway to its marketing platform. According to the company, ON24 Content Gateway creates an online content...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
The findings based on a study conducted by Strike Social begs to differ as it found that advertisers spend 156 percent more to target millennials despite the fact that baby...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
In late June, Siteimprove, the global software as a service company launched a brand new content management system plug-in that is available on many prominent platforms in the...
Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Earlier this year, after surveying 291 B2B organizations, a study by the research firm SiriusDecisions’ found that the majority of B2B content creation investment is executed...
In the advent of technology, just like every single technology solution, Content Management Systems are becoming more and more robust so much so that today, these platforms are...
I recently surveyed a group of C-level executives on their reading habits and one thing was clear – none of them were interested in wasting time with email newsletters or blog...
The premise of this article is to explain how businesses can detect new opportunities and the gaps in the markets they serve more quickly and at a lower cost by tapping into...
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