If you are an entrepreneur, web manager, marketer, or just generally involved in digital, then you know just how vital an optimized website is to attract traffic and convert your...
What is Content Optimization? Content optimization is a method to improve a site’s digital assets and pages through optimization to make it more attractive, unique, useful, and...
For this article, I had the privilege to speak with three of those vendors from the report—IBM, SAP, and TIBCO Software—to hear their thoughts on what Gartner had to say about...
Vendors have grasped the value in maintaining relationships with their customers, but they seem to fall short in understanding the importance that their channel partners can...
Did you know that "more than 60 percent of the B2B revenue that flows through indirect channels comes from the top quintile of partners?" If you are not reaping the benefits of...
This week, Episerver added two new enhancements to its next-generation content and commerce platform with the launch of Episerver Insight and a new Headless API to “help...
Following the release of a white paper titled How To Address Churn with Predictive Analytics, Laura Myers chatted with Kenneth Sanford from Dataiku as he shed light on how...
More brands have started harnessing the technology to deliver content, increase engagement, and strengthen brand affinity. To go more in-depth on where AI and ML powered...
Increasing demand for personalized and contextualized experiences naturally sets a domino effect in the motion of rising WCM vendors to adopt newer technologies and trends. In...
TERMINALFOUR, a provider of Digital Marketing and Web Content Management Solutions to higher education, today announced the latest release of its platform TERMINALFOUR 8.2. Due...
This year at Workday Rising, Workday announced the general availability of its Data-as-a-Service (DaaS), a cloud service that provides data to customers to enable more informed...
Episerver announced it hired Microsoft veteran Sue Bergamo as the company's CIO and CISO. The recruit of Sue Bergamo marked the first woman to be a member of Episerver’s C-suite....
Following the release of a white paper titled How To Address Churn with Predictive Analytics, Laura Myers chatted with Kenneth Sanford from Dataiku as he shed light on how...
The premise of this article is to explain how businesses can detect new opportunities and the gaps in the markets they serve more quickly and at a lower cost by tapping into...
While driverless vehicles and personal assistants like Alexa are the innovations that steal the spotlight and get the most public attention, there isn’t a day that goes by...
Marketing automation comes into play as it helps organizations tackle a lack of familiarity by creating highly personalized and relevant content, tracking engagement and...
This week, in San Francisco at its annual event, Google Marketing Next, announced a new beta for Google Attribution, a tool that will help advertisers understand whether their...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
Capgemini, one of the world's largest consulting, technology and outsourcing companies announced that they signed a formal strategic partnership agreement with inQuba, a global...
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1 Apr 2016
Amy Martyn from Falcon-Software gives us her vendor review of the analytics platform, Mouseflow. She explains the functionality of their visitor recordings and heatmaps, and what...
Gartner predicts that by 2018, more than half of large organizations globally will compete using advanced analytics and proprietary algorithms, causing the disruption of entire...