When you’re in charge of the transformational role of technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason...
B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance.
Digital transformation hit the media and entertainment sector especially early compared to other verticals, and the impact is still being felt today.
Vendors have grasped the value in maintaining relationships with their customers, but they seem to fall short in understanding the importance that their channel partners can...
Fast forward to today, businesses have completely altered the way they manage their IT requirements and products and services have undergone a lot of innovation and expansion. A...
Last week, Sitecore announced a global marketing services and technology agreement with IBM iX, a services organization dedicated to creating transformative ideas. To get the...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
Pipeliner today announced the release of the first ever Artificial Intelligence functionality for Mobile CRM. Powered by Pipeliner's Voyager AI engine, the Pipeliner CRM Mobile...
Buy in-store, ship to door. It’s not necessarily a new concept. High-ticket electronics, furniture, and carpet stores have been doing home delivery for decades. Groceries and CPG...
OpenText a global leader in Enterprise Information Management (EIM), today announced it has acquired Catalyst Repository Systems, Inc. (Catalyst), a leading provider of...
That little device you hold in your hand isn’t just for texting or social media. It’s quickly becoming the primary way to access the internet. How to Optimize for Mobile Commerce...
SDL a global leader in content creation, translation and delivery, today outlines six recommendations for companies looking to unlock the strategic power of an intelligent...
You spot something you love on a passerby. That stranger walking past you is wearing the perfect pair of sneakers. You want them. But you have no idea what brand they were or...
Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many...
For a long time in human history, the future had no place in the present. It was a make-believe world composed of stories, ideas, and theories that were at odds with people’s day...
Businesses across the globe are increasingly leaning on their data to power their everyday operations. This makes better data management a top directive for leading enterprises.
Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was...
NRF is big and noisy – with every vendor competing to get its message heard. But at NRF 2019, three powerful messages cut through.
India’s revised e-commerce rules caused widespread disruption on Amazon’s India website when they kicked in on Friday, forcing the company to take down its key grocery service...
As modern application development moves away from managing infrastructure and toward a serverless future, we're pleased to announce the general availability of Cloud Firestore...
Going paperless with technology has become the mainstay for most technology companies. Before, you had to print, sign, scan, and email documents to your clients for them to print...
For our next podcast, Laura Myers and I share our thoughts on the WCM market for 2019, the multi-channel customer experience, and why customer relationships are vital to your...
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