L’Oréal tendered an ambitious goal, to refresh and relaunch 600-websites for 15-brands over a 3-year period. No small feat to say the least… in fact, it’s the largest...
What is User Testing? - As defined by crazyegg, “User experience testing is the process of testing different aspects of user experience to determine the best way for a website...
Customers rule the world and the companies thriving are the ones that are embracing this fact. These companies are constantly bending and experimenting with the emerging rules of...
Learn about one company's journey through the Gartner Enterprise Content Management (ECM) Magic Quadrant.
5 Best landing pages you should copy right now, with images. It’s OK to learn from experts when we’re trying to improve. They must be doing something right, that’s worth...
It’s no surprise that during the holiday season, Black Friday & Cyber Monday are absolutely critical events for any e-commerce business. According to Adobe, online retailers...
Preparations for this year’s holiday season began taking shape well before kids traded in their books for bathing suits. And now that the dust has settled on back-to-school...
While it makes sense to prioritize short-term gains when it comes to customer acquisition, lead generation is the often-ignored long game that can pay for itself many times over...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
Today, Laura and I arrived in California for the BloomReach Connect 2018 event taking place in “The Village” of downtown San Francisco and we are super excited to be attending as...
In this article, we’ll look at how the big changes on Facebook impact modern marketing. More importantly, we’ll show you how to get the most of advertising on Facebook.
What is the return on investment (ROI) of your software products and projects? It’s a question a staunchly independent third party helped Episerver Digital Experience Cloud...
Microsoft Corp expanded Azure cloud service to help government clients save data on their own servers would be available by the end of the first quarter of 2019, as it battles...
Collaborative deployment of digital enablers such as artificial intelligence, IoT, and blockchain aid in shift toward value-based care,. Digital transformation will take pharma...
Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud. First Integrations and New Partnerships Empower Enterprises and Small and Mid...
Sitecore to Acquire Stylelabs: What It Means for Sitecore’s Continued Leadership in Digital Experience
Pegasystems Inc. announced survey results from 3,500 global consumers that find most chatbots still aren’t smart enough to meet their high expectations.
Congratulations! You accepted a position as B2B Social Media Marketing Manager and start next week. In this article, I’ll provide you with advice on how to plan your first month...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
Dow Jones has more than 100 years of history, you might think the organization’s working style would be more traditional, more set in stone. But you’d be wrong. In the lead up to...
Omnichannel is a buzzword that has been around for quite a while in the retail market in recent years. It is known to be a strategy that enables consumers to purchase products...
Keeping up with the volume and scope of customer interactions can be challenging for even the most efficient business. AI assistants are fast becoming the go-to tool for many...
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