Industry Insights
New Singapore headquarters team will showcase the commercetools platform at Seamless Asia June 25-27 Munich (Germany) / Singapore / Durham (USA) – June 24, 2019 – Following its $17 million investment in global expansion announced last year, commercetools today officially launched its Asia-Pacific hub in Singapore to fulfill the company’s long-term strategy of growing its business globally, expanding international consulting and support services, and advising/supporting clients on commerce projects in the Asia-Pacific region. With the new office, commercetools provides DevOps, technical support and training, sales and marketing and 24-hour support to Asia-Pacific customers. "We know we have to prove ourselves in this region," says Dirk Hoerig, CEO of commercetools. "We‘ve grown at an exceptionally high rate over the past few years with new offices in the United States, the United Kingdom and the Netherlands, and we have attracted some of the world‘s most important brands, manufacturers and distributors as customers. With these successes, we are now well-positioned technically and organizationally for similar positive growth in the Asia-Pacific market, which is particularly suitable." With Clara Lim spearheading regional efforts as Managing Director Asia Pacific, commercetools has gained a top local executive with deep knowledge of the market and technology landscape in the Asia-Pacific region. Clara is an experienced Leader with accomplished tracks of close to 2 decades working in the tech software industry predominantly in the eCommerce landscape. Prior to commercetools, Clara was the Vice President Sales with SP eCommerce, SAP hybris and she has held several management positions in her career portfolio. "Online shopping and the use of electronic wallets are becoming standard in our region," Lim explains. "Thanks to our agile headless architecture, we can capitalize on the strong growth in commerce projected over the next three-to-five years because commercetools offers very good ROI compared to conventional SaaS or on-premise models. In addition, we can rely on an established partner network and a portfolio of renowned customers in Europe and the United States. I‘m convinced that our solution will achieve success in the Asia-Pacific region.“ Experience Creative Commerce Solutions Live commercetools will premier its offerings at Seamless Asia in Singapore along with technology partner Valtech. Regarded as the largest industry meeting for commerce in the Asia-Pacific region, Seamless Asia attracts 6,000 participants, 150 exhibitors and 350 top international speakers June 25-27 to discuss the most important topics relating to digital commerce. In addition to the exhibition, 10 conferences will be held over the two-day show to encourage the exchange of industry ideas. Together with partner Valtech, commercetools will showcase application scenarios that demonstrate how the agile platform creates possibilities for every form of commerce – regardless of whether customers have the IoT in mind or simply envision a touchpoint in the web store. A virtual reality demo will enable show visitors to redesign their home through product visualization in their own spaces. Attendees can see how a new sofa looks in the living room or if a side table fits well in front of the living room window, all live and in color without moving a single piece of furniture. Visit commercetools and Valtech at Sesamless Asia 2019 at Booth Q05. About commercetools commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.
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