An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
SEATTLE, WASHINGTON – CMS-Connected Media Corp (CMSC Media) announces the launch of a new marketing service that takes the client's digital content assets on a strategic campaign...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
In this month's podcast, Laura and I hopefully help shed some light on what it means when we combine artificial intelligence with a web content management system (WCM) and how it...
Intrigued by the new release of eZ Platform v2.3, I reached out to Product Marketing Manager, Amit Gutin of eZ Systems to dig a bit deeper on what the new release was addressing,...
With a slew of hires and promotion with the most recent in September, Alfresco announced that Jennifer Smith has joined the company as the Chief Marketing & Culture Officer.
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
This year, Sitecore Symposium 2018 kicked off in Orlando, FL from October 8-11th for an action packed 4-day event buzzing with inspirational keynotes, interactive breakout...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
The Wilson project came to life with a unique approach of merging the capabilities of Drupal as the CMS and Magento as the eCommerce engine to deliver a robust shopping and brand...
L’Oréal tendered an ambitious goal, to refresh and relaunch 600-websites for 15-brands over a 3-year period. No small feat to say the least… in fact, it’s the largest...
Congratulations! You accepted a position as B2B Social Media Marketing Manager and start next week. In this article, I’ll provide you with advice on how to plan your first month...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Earlier this summer, Gartner released its annual Magic Quadrant for Web Content Management 2018, showing us where the perennial players placed this year compared to last and who...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
Today organizations struggle with the large amount of content that they produced and process on a daily basis. Spending a large portion of their time on searching, processing and...
It’s the modern-day tale of David vs. Goliath as to who will win the fight within the CRM enterprise market. HubSpot recently announced at the INBOUND 18 Marketing Conference...
There has been a great momentum surrounding Episerver the past few years but if anyone thought it would slow after they coined 2017 their ‘Year of Hyper Growth’ they were...
Founded in 2002 and headquartered in Burlington, MA, Acrolinx is a content platform that takes care of the complete content optimization process. Editors can upload their content...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
Michael Woodbridge, a Research Director with Gartner wrote a piece titled The Death of ECM and Birth of Content Services, he retired the term “enterprise content management...
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