News that Gong.io has acquired $40M to add their existing funding shows they are well on their way to transforming CRM systems with the use of artificial intelligence.
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
Vendors have grasped the value in maintaining relationships with their customers, but they seem to fall short in understanding the importance that their channel partners can...
Instead of the marketing team sitting on leads, sharing them with the sales team brings in double the manpower, which is especially useful when dealing with large amounts, many...
Did you know that "more than 60 percent of the B2B revenue that flows through indirect channels comes from the top quintile of partners?" If you are not reaping the benefits of...
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
Whether you’re running or operating within a sales team, you’ll be well aware of the fact that most of your time is taken up organising strategies and planning your campaigns...
According to Gartner, the CRM market is valued over $40 billion dollars, so it’s not surprising that there are many companies out there striving for a piece of that pie. While...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
Recently I posted an article called “Salesforce Alternatives in the CRM Software Market”, with one of the five explored being Freshsales CRM. I was very impressed with what I...
The account based marketing (ABM) approach applies time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather...
Last month, Laura Myers and I were ecstatic to attend the ProgressNEXT 2018 event in Boston as media reporters. Of course hearing about all the exciting announcements was just...
Perhaps one of the most widely used quotes from the famed show Mad Men is “if you don’t like what’s being said, change the conversation” but what if you like what’s being said...
There is always a difference of opinion when it comes to the ‘right time’ to jump into the world of owning a Startup or SMB and it depends on who you talk to. IF there were a...
Drift Inc, one of the world’s foremost conversational marketing and sales platforms, recently announced that they obtained another $60 million in Series C financing, driven by...
Nobody ever said running an online e-commerce store was going to be easy. With orders to create and send, a website and store to maintain, a blog to run, customer queries to deal...
An account-based marketing (ABM) approach is a strategic go-to-market approach and creates more specific, relevant, and personalized interactions to drive engagement and...
According to a LinkedIn survey, more than 91% of sales professionals say that they are using such technologies to shorten lengthy sales cycles, close bigger deals and grow their...
To keep buyers and vendors updated, Gartner published a market guide for digital content management for sales. In light of the recommendations provided by the Gartner report, in...
Integrated marketing has become a high priority for marketers to reach buyers in an increasingly complex consumer journey that stretches across numerous devices and channels...
To understand the reason behind the gap between to marketing automation and managing customer relationships and learn more about how to bridge it through technology, we reached...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
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