In an effort to ramp up their B2B service offerings, Hero Digital announced their acquisition of Bulldog Solutions and will now serve as the “B2B powerhouse” from their location...
Gartner has noted that in 2018, more than 90 percent of marketers struggled to connect more than three communication channels throughout the customer journey. Keep in mind that’s...
The easy part is defining the intended message within a content campaign, the meat of the initiative. The hardest part is dressing up that message up in a variety of unique ways...
It’s a nice idea to think that you can convert a customer with one piece of content, but those instances are few and far between. This is why our last podcast of 2018 focuses on...
Congratulations! You accepted a position as B2B Social Media Marketing Manager and start next week. In this article, I’ll provide you with advice on how to plan your first month...
The account based marketing (ABM) approach applies time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather...
As important as annual meetings are, a lot of teams put them off. Some people don’t see the importance of them. Or, if they do, they figure there are other more important things...
While attending ProgressNEXT 2018 and really immersing ourselves into the event, we were very intrigued to hear that Michael Brown, Founder and CEO of nDash.co was attending...
More and more companies are coming to the realization that content marketing is one of the best tools they have in their marketing arsenal. When CEO, Marketing Director, and the...
There’s said to be a popular misconception among businesses that keeps surfacing time and time again which in turn is generating a common question among many businesses: Is email...
Just because you don’t have a product like GoPro that users are dying to post their pictures with after purchase, doesn’t mean B2B brands can’t cash in on UGC. So the question is...
An account-based marketing (ABM) approach is a strategic go-to-market approach and creates more specific, relevant, and personalized interactions to drive engagement and...
The advertising market is shifting away from digital ad marketing to content marketing, and it is crucial to know the difference between the two. This article will explain what...
Now that we left behind the prime time of consumerism, Black Friday, and the year is drawing to an end, it is about time for merchandisers to get serious about the strategies...
As Malcolm Gladwell stated in his book, it takes 10,000 hours to become an expert at anything. To bring you up to speed on digital communication that can crack consumer code, in...
As digital marketers, and particularly as content marketers, benchmarks are a necessary strategic tool. There are two main reasons why this is the case. Without knowing what...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Gini Dietrich is the founder and Chief Executive Officer of Arment Dietrich – an integrated marketing and communications firm in Chicago. She’s also a co-author of “Marketing in...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
If you want to extend your reach, there’s nothing like the free and oh-so-targeted publicity of social media such as LinkedIn Groups for B2B content marketing. Here are a few...
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