Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
Content marketing is sometimes seen as an opposing force to SEO. Making the content all about the customer rather than the search engine is a good idea. The early 2000s was full...
Earlier last month, as a CMS-Connected tech reporter, I was invited to attend the Boston edition of the 2017 Kentico Roadshow to capture the buzz directly from the event floor...
HubSpot surveyed 6,399 professionals in 141 countries and published the results in its annual report entitled State of Inbound 2017, covering the top challenges and priorities...
In the light of Adobe’s consistent recognition in the space, our tech reporter Laura Myers reached out to Kristin Naragon, Director of Product Marketing for Adobe Campaign to...
The term of Artificial Intelligence (AI) was coined by John McCarthy in 1956 who also said: “as soon as it works, no one calls it AI anymore.” Well, we are getting there as we...
Your landing page was carefully planned and launched. The sales copy was highly effective, and that reader converted to a paying customer. That’s great! But, what did you do...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.
Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on the e-commerce giant. However, the...
When it comes to selling technology, there are almost as many selling methods as there are technology types. One methodology that is getting a lot of airtime these days in the...
A Walker Sands study with 335 U.S. marketers on the subject of marketing technology adoption unveiled that more than double the number of marketers now call their companies...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
Last week, Medium laid off 50 employees in non-engineering roles which made up about one-third of the staff, and are shutting down its offices in New York and Washington, D.C in...
One of the main benefits of practicing content marketing vs. traditional digital marketing is that content inherently contains the potential for brand evangelism; it’s basically...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
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