There is no doubt that the rise of the modern-day influencer has changed commerce. Few retail industries that have yet to embrace this newly emerging marketing strategy to grow...
L’Oréal has been taking some ground-breaking steps towards a digital transformation journey guided by Lubomira Rochet, Chief Digital Officer of L’Oréal.
Prime Day is far more than a mere sales event. It has morphed into something of a manufactured holiday that has become more and more recognizable with each passing year. To be...
In an effort to ramp up their B2B service offerings, Hero Digital announced their acquisition of Bulldog Solutions and will now serve as the “B2B powerhouse” from their location...
The way we reach out to our target market has changed over the years. With most people constantly online, digital marketing has become an important part of our lives. Copywriting...
Social media is used as a catalyst for growing your company's presence and your bottom line. Today, most businesses are active on social media. It could be said that if your...
When it comes to marketing, I think it would be safe to say that we have all made mistakes; from overspending or not spending enough, to investing time into a platform, message...
Procter & Gamble’s Japanese skincare solution company, SK-II, has just announced the newest face of its brand, and the world’s first ‘autonomously’ animated digital influencer, YUMI
We hear about it all the time – office politics, office drama, unhappy employees, and managers that struggle to get their job done because they’re stuck putting out fires all day
We reviewed the best digital marketing stats we have seen thus far in 2019 for mobile, search engine marketing, and email marketing. For the second installment of our two-part...
We interview some key members from the Progress Software executive team to discuss industry trends and some of the processes happening at Progress and Sitefinity.
Cloudinary, the cloud-based media management platform, recently released their first annual State of Visual Media Report. The report compiled information from 700 Cloudinary...
A solid digital strategy roadmap outlines both what you want to achieve and how you're going to get there. Unfortunately, many businesses, today, approach digital with a fast and...
There is no doubt that Instagram is one of the most powerful social media platforms today. Whether you are an influencer, a digital marketing strategist, or just a social user...
Acquia has recently made two big announcements including the acquisition of Mautic.
Digital marketing changes at a rapid pace which makes it difficult for marketers and business owners to keep up with the latest industry trends. From market research, UI/UX...
Contrary to what some might think, creativity doesn’t stem exclusively from innate talent. Sure, some people might be born with predispositions that suit it, or naturally develop...
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
This 2019, expect to see more videos on your social media feeds and updates! Companies and businesses have taken notice of the overwhelming number of customers who prefer to...
ASOS, the online UK retail giant, is making some sizeable changes; marking up its digital marketing spend and clamping down on abusers of its return policy.
Dennis is the CTO of a digital marketing company named BlitzMetrics; they actually collaborate with young adults in schools on digital marketing matters. He is somewhat of an...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
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