Weekly News Wrap-up for February 27th to March 3rd

Welcome to Laura and Venus’ weekend Coffee Chat, where we discuss our thoughts and commentary on the stories of the week, to catch you up on what the popular topics of conversation have been in the Digital Business world.

Watch Full Weekend Update

Breakout Chats

An Interview with James Panagas on Digital Marketing

The innovations and emergence of digital marketing technology we have seen in the last few years has changed the scope drastically of what’s possible. For this reason, I was excited to have a conversation with James (Jim) Panagas, currently the Director of PR and Analyst Relations at Kentico Software.

Promoting Competitors: Really Bad Idea or Innovative Strategy

Everything I do as a content marketer revolves around a desire to provide valuable information to customers. My strategy – which has been effective - is following the “4-1-1 rule” for lead nurturing which was popularized by the founder of the Content Marketing Institute Joe Pulizzi.
 

Gartner Reveals Critical Capabilities for WCM

The Magic Quadrant assesses the WCM vendors with respect to their ability to execute in the market and their vision. This Critical Capabilities document assesses the vendors in terms of their WCM platforms’ functional capabilities to support the following five use cases:

Today’s Marketer: Preparing for the Future, Embracing the Current

Throughout the last decade, and with the rise of “2.0” in every discipline and linked to every possible buzzword, the idea of “marketing 2.0” has not been spared.

Knotch Releases Search Engine for Sponsored Content

If you’re working on your branded content strategy and you want to understand what’s happening in your industry and what the competition is doing, then you might want to check out Knotch.